Foodbank Peel has teamed up with local IGA stores around Mandurah to help provide food to kids in need this festive season.
After the success of the award-winning Hungry Puffs Christmas appeal last year, the empty cereal boxes have just hit the shelves in more than 200 IGA stores throughout the state.
While Foodbank's new cereal brand has no nutritional value, it can play a pivotal role in helping feed those in need.
Every box bought from participating IGA for $5 will provide ten meals to children in need with virtual boxes also available to purchase online.
More than 100,000 West Australian kids have gone without food at some point in the past year, with food insecurity affecting one-in-five children.
IGA Seascapes manager Cherie Fynn said they were happy to be a part of the Hungry Puffs campaign.
"We've done some work with them for a while but we just wanted to support our local community," she said.
Foodbank Peel manager Megan Reynolds said they were excited to have so many local IGA stores on board.
"We are so happy that IGA, who have been supporting Foodbank Peel for over the last 12 months with food donations, are able to help us again with this campaign," she said.
"We really don't want to see children going without so it's a great opportunity to create more food for those in need."
Last year, Hungry Puffs helped Foodbank WA shine a light on the growing issue of food insecurity during the busy Christmas period and raised enough to provide 625,770 meals.
A number of IGA stores in the Peel region are taking part including Seascapes, Old Bridge, Silver Sands and Miami.
For more information, or to purchase a virtual box online, visit the Foodbank website.