With more than 30,000 ingredients used across the skincare industry, it's impossible to know what every single one does and if it's right for your skin. And taking a trial and error approach means you run the risk of over-treating your skin with unnecessary components.
To help you navigate the plethora of options, check out this list of some of the non-negotiables you need in your routine, depending on your skin type.
- For ageing skin look to the hydrating qualities of hyaluronic acid and resveratrol, which has antioxidant and anti-inflammatory properties.
- If acne and blemishes are your primary concern, try products that contain salicylic acid (for exfoliation) or propolis, which can help reduce redness.
- If your skin is feeling a little dull, citric acid will boost cell renewal and refine the skin's texture.
- Try vitamin E if your skin is you're suffering the consequences of overexposure to sun or pollution, as it can help reduce UV damage.
The good news is companies are also starting to take notice of these hero ingredients. French skincare brand Bioderma's new sister brand Etat Pur has just launched in Australia and has a refreshing philosophy to simplify skincare with scientifically proven, minimalist formulas.
In selecting 150 of only the most pure and defined ingredients to create the range, active ingredients have been separated from everyday skincare products, which helps to avoid over-treating the skin.
"The wonderful thing about Etat Pur is you can completely customise your routine specifically to your skin type and concern," said skincare expert at the company, Stephanie Sullivan.
"A lot of people are aware of the importance of supporting our skin barrier and are embracing the minimalist routine, so Etat Pur really enables simplicity without compromising on results."