Buy local: Revive WA initiative fuels our economic recovery | Video

The Revive WA initiative is spreading the message to buy local. Photo: Revive WA.
The Revive WA initiative is spreading the message to buy local. Photo: Revive WA.

Over forty of WA's competitive advertising and production companies have banded together to help the state's economic recovery after lockdown.

The Revive WA initiative was created to encourage Western Australians to buy local post-COVID.

The call-to-action video features fictional characters explaining what they intend to do to help WA's economy recover. Video: Revive WA

The initiative features a 70-second film, which shows fictional characters vowing to do their bit to revive the local economy.

"I will go fishing with the boys up north," one young man says proudly.

An emotional woman explains what she intends to do to help WA's economy recover.

"I will go down south. Without the kids. On a girls' weekend."

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The call-to-action video to promote buying locally also extends to local creative and production services.

"In recent years, many WA brands have shifted some of their production and creative strategy over to advertising agencies and production companies based on the East Coast," a Revive WA spokesperson said.

"We'd love the Revive WA idea to inspire big WA businesses and government departments to support local suppliers in terms of using WA creative and production agencies and freelancers whenever possible, rather than spending their budgets interstate."

A Revive WA logo will soon be free for all WA businesses to use, to remind their customers to shop local.