An unprecedented new surfing event to take place in Mandurah next month will have a positive impact on the region’s economy and public image, according to local leaders.
Mandurah Mail broke the news last month that a World Surfing League (WSL) qualifying series event, called the Mandurah Pro, would be hosted locally in October.
The event, which will bring some of Australia’s top surfing talent to the Peel region, will span across four days from Saturday, October 13 to Tuesday, October 16.
City of Mandurah chief executive Mark Newman said local businesses could expect to share a $150,000 windfall as a result of the surfing event.
“The City of Mandurah is committed to the development of events and festivals for many reasons including the economic benefits they drive,” he said.
“Events are a cornerstone of our support for local businesses but they also generate city pride and expose our wonderful city to a wide range of visitors who would not normally come here.
“The City expects approximately 250 people will attend the event including 30 staff officials. Sixty percent will bring a parent, partner or friend.
“Surfing WA estimates that each of these people will spend an average of $150 per day on accommodation, food, transport, entertainment etc - resulting in over a $150,000 boost to local businesses and the local economy.
“This estimate is conservative and much lower than the general formula provided by Tourism Research Australia, which says the national average spend of a ‘sports tourist’ whose purpose of travel is to compete in or spectate at a sporting event is now $283 per person per night.
“This is compared with the ‘other holiday’ tourists who will spend on average $204 per day.”
Mandurah and Peel Tourism Organisation chief executive Karen Priest said it was great to have high-calibre events like the Mandurah Pro locally.
“The obvious tourism benefits come from the competitors, officials and spectators who stay in hotels, eat at restaurants, shop at the local supermarkets, maybe take a tour and even fill up their cars at the local service station,” she said.
“A lot of these people may not have had Mandurah on their radar before so it’s great to think they see the region and hopefully become ambassadors, perhaps even returning with family and friends in the future.
“Events like the Mandurah Pro put our stunning coastline and great surf on the map for everyone following the event around the world too, and it’s exciting for locals having a WA Pro Surf Series event on their doorstep, adding to the city’s vibrancy.”
Peel Chamber of Commerce and Industry general manager Andrew McKerrell said the event taking place here was “fantastic.”
“This unique event will bring a raft of tourists and visitors into our region, and will be a great opportunity for our local businesses to showcase our unique hospitality and tourism offerings,” he said.
“With the swell off the coast drawing in the pro-surfers, we hope the many who come to spectate will return again to take to the waves themselves.”