As the Mandurah and Peel Tourism Organisation (MAPTO) gets ready for three major tourism events in the next few months, the organisation has launched Peel region’s tourism brand Anytime Adventures.
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The new Anytime Adventures branded cooler bags, pens, picnic rugs and recyclable tote bags will be used at travel shows and as welcome gifts for dignitaries and agents visiting the region, in an attempt to boost the profile of the region.
“This is the first time MAPTO has had the opportunity to use such collateral in our strategy, and we believe it is essential to include merchandise to benchmark against other local tourism organisations,” MAPTO chief Karen Priest said.
“We are attending more trade and consumer shows than previously – in fact we have three major events booked to attend in the next few months– and the destinational merchandise boosts the profile of the Peel region and keeps us top-of-mind for the recipients when they are promoting and selling destinations to their own clients.”
MAPTO will attend Australia’s largest business travel expo, The Asia-Pacific Incentives and Meetings Expo (AIME) this month, followed by the Perth Caravan & Camping Show and the South East Asia Experience Perth roadshow in the key source markets of Malaysia and Singapore.
