'No dress code, no deadlines': The town we all love wins top tourism award again

It will come as no surprise to Peel adventure lovers that Dwellingup has won the coveted title of 2021 Top Small Tourism Town Awards.

The beautiful hilly destination has long cemented its position as one to visit thanks to its jarrah forests, adventure-filled trails and spectacular scenery.

Murray Shire president David Bolt said the achievement was a culmination of years of successful collaboration between stakeholders.

"Dwellingup's transformation was initiated by the town's residents several years ago," Mr Bolt said.

"They had a vision, which they voiced through the delivery of a concept plan in 2016 and now in 2021 through a multi-industry enterprise, Dwellingup has become a must-visit trails and adventure destination.

"Collaboration across the community and local business sector, the mountain bike, wider trails and tourism sectors as well as local, state and Australian governments, has attracted considerable investment which through trails and related infrastructure development, is propelling the town toward national and international trails town recognition."

Dwellingup's newly opened $2.59 million Dwellingup Trails and Visitor Centre, along with the showcase of an inspiring tourism brand and immersive messaging of the adventurous destination, had positioned it centre stage amongst the tourism industry over the last year.

The public vote made up 70 per cent of the town's score, with the other 30 per cent decided by a panel of industry judges.

Winners were announced on Tuesday night as part of the WA Regional Tourism Conference in Geraldton, with Busselton was named the Top Tourism Town.

Dwellingup will now go into the national competition for the chance to win the national title of Top Small Tourism Town.

Pinjarra was a finalist in awards for the first time after the community also put much effort into improving their tourism offering during the COVID border closures.