Peel producers showcase region with new food and beverage guide

One-stop guide: Peel Development Commission chair Paddi Creevey (second from left) with Peel food and beverage producers from Three Rivers Brewing Company, Samudera Artisan Bakehouse and Bee-made Honey. Photo: Supplied.
One-stop guide: Peel Development Commission chair Paddi Creevey (second from left) with Peel food and beverage producers from Three Rivers Brewing Company, Samudera Artisan Bakehouse and Bee-made Honey. Photo: Supplied.

Selling and sourcing local food products will soon be easier than ever thanks to a new guide that will showcase Peel's local produce.

The Peel Food and Beverage Guide will bring together and highlight the best of the Peel region's produce, creating one go-to place for local food and drink and allowing caterers, restaurants and wholesalers to select quality ingredients at a glance.

The call-out for Peel producers to submit their product range opened on November 23.

Producers of all shapes and sizes are invited to promote their products whether it is brewed, baked, caught, grown, or harvested.

The Guide will be an important resource to assist the Peel community in supporting local businesses right through the supply chain, as well as giving locals the chance to enjoy the best of what the region's food and beverage businesses have to offer.

Peel Development Commission chair Paddi Creevey said the Peel is packed with a wide range of products and this guide will give consumers a chance to discover and back Peel food-based businesses.

"The outcomes of the guide could be a game-changer for the smaller producers in the region. Increased brand awareness and local buying will mean profits are channeled into new jobs, equipment or product development," she said.

"The Peel region is renowned for its natural assets, but let's not forget that we have unique products that you can't find anywhere else; a distinct advantage for the region. This guide is a great opportunity to take stock and make sure we are making the most of the talented producers in the region. By increasing awareness and supporting local growers and makers we can set the region up for success in the food and beverage market.

"By identifying and promoting well-established producers and up-and-comers who are thinking outside the box, the Peel can provide a diversified offering to domestic and international markets. The more we can help producers reach new customers, the better."

With the impact of COVID-19 shut-downs still lingering, a push for buying local could not come at a better time. With uncertainty around what 2021 will hold, a free opportunity for producers to promote themselves could prove valuable in reaching customers.

"Following COVID-19 we know the importance of buying local and this initiative will make it easier for buyers to take action in supporting local businesses," Ms Creevey said.

The Guide is a collaborative initiative between the Department of Primary Industries and Regional Development (DPIRD), the Peel Development Commission (PDC) and will be produced by Mandurah-based marketing agency Ready Aim Fire.

The Guide will be a digital document that is hosted online and includes links to producer websites.

Ready Aim Fire will work with each producer to create a spread that features their product offering, company story and sales information.

Submissions can be made by visiting www.peel.wa.gov.au/guide, or emailing hello@readyaimfire.com.au for more information.