The Peel Football and Netball League's clubs will be shining the light on mental health this weekend.
The league will hold its annual Think Mental Health round across all Dudley Tuckey Cup, women's and second division games, which aims to showcase support services and encourage anyone struggling to reach out for help.
The West Australian Country Football League initiative has become a regular fixture for most local footy competitions over recent years, with Peel clubs among many others statewide championing the cause.
One of those clubs will be the Rockingham Rams this weekend, who although playing away from their home deck will use the round to help promote the message of mental health.
"When you're a footy club, you're also a community hub for people of all ages, so you've got a responsibility to not just those people but your entire area to be spreading these sorts of messages," Rams coach Scott Franklin said.
"For us, this round is massively important, and it's something we put a bit of time into.
"We want all of our players, members and just anyone that spends time around the club to know that if they're struggling and they need some support, it's out there.
"We go through training sessions and game days and you might never know exactly how the person standing next to you is feeling.
"We'd rather someone speak out than bottle it up."
Franklin said efforts like the league's Think Mental Health round were key platforms for making change in small communities.
"The exposure something simple like this round can give to a better cause is enormous," he said.
"It keeps the message at the forefront of our minds, and it can really help people and show them where they can get the support they need.
"I know we all love our footy, but a round like this can really put in perspective."
Rockingham will head to Baldivis Oval for a clash with the Brumbies in the PFNL's Think Mental Health round this Sunday, 2.30pm.