MAPTO to Visit Mandurah: Local tourism organisation rebrands

Natural asset: The Creery Wetlands, which is one of the Peel region's beautiful natural attractions, is critical in drawing visitors. Photo: Visit Mandurah/Russell Ord Photography.
Natural asset: The Creery Wetlands, which is one of the Peel region's beautiful natural attractions, is critical in drawing visitors. Photo: Visit Mandurah/Russell Ord Photography.

It's great to be writing this column as the acting general manager for Visit Mandurah.

Yes, we've had a name change to better reflect the main purpose of our organisation.

However, the experiences available in the wider Peel continue to play a big part in the Visit Mandurah philosophy and we'll still be promoting all the fantastic things to see and do right across the region.

A big welcome to new eco-tourism venture, Ways to Nature, which will educate people about the Peel's natural environment.

Zoologist Sarah Way is behind the venture that offers guided nature walks through Mandurah's world-recognised wetland reserves as well as Animal Superpowers, a school holiday program presented with Dwellingup's Forest Discovery Centre to help children connect with nature.

Both programs are a fabulous addition to visitor attractions.

One of the things I've loved about our evolving city over the past few years is the increasing amount of public artwork on display.

I'm pleased to announce that we are working on a 3D art painting project to enhance the city centre and visitor experience even more.

This is an exciting opportunity for 3D artists to have their work featured on pathways in the Mandurah City Centre, including the Mandurah Boardwalk, Dolphin Quay and Mandurah Visitor Centre. We see this as a great way to help generate more interest in our city and attract visitors to see amazing, 'Instagrammable' artworks.

We're taking submissions now and interested artists can find out more by emailing info@visitmandurah.com.

It's great to see Mandurah continue to be cemented as a desirable tourism destination in our key markets, including Asia.

Last month saw 500 visitors, the largest-ever Chinese group to visit Mandurah, in town to enjoy Mandurah Cruises' Wild Seafood Experience.

The high-performing members from Chinese cosmetics company OUSIA had earned an incentive trip in Western Australia, with Mandurah included in the itinerary thanks to continued collaborative efforts of MAPTO and the wider local tourism community to make sure more and more people were aware of everything the region has to offer.

Finally, well done to the 30 or so teams that took part in last weekend's Hustle Urban Adventure Challenge - the first place in WA to host this fun, interactive urban treasure hunt.

Visit Mandurah will continue to seek out unique events we can support to bring people to the region and show off its beautiful assets.

Anita Kane is Visit Mandurah acting chief executive.