A group of 500 tourists visited Mandurah and other parts of Western Australia earlier this month.
The visit was part of what is known as an incentive trip, where a large company offer trips as a reward for strong sales figures and other good results.
The high-performing members were from the Chinese cosmetics company OUSIA and had earned a holiday in Western Australia.
Mandurah and Peel Tourism Organisation (MAPTO) acting general manager Anita Kane said the boost to tourism was thanks to continued collaborative efforts of both MAPTO and the wider local tourism community.
"This incentive trip was organised by Easy Going Travel Services, with Mandurah Cruises which has a great relationship with the travel company's general manager Daisy Dai, who is a strong advocate for the region," she said.
"By MAPTO and tourism operators cultivating relationships and educating agents, they become enthusiastic about suggesting Mandurah as part of the itinerary for these big companies."
Split into groups of 12, the 500 visitors spent six nights in the state with Mandurah one of only three locations they visited.
The first of the groups was welcomed by Mandurah mayor Rhys Williams.
General Manager of Easy Going Travel Services Daisy Dai said one of the drawcards for the visit was Mandurah Cruises' Wild Seafood Experience.
"Seeing lobsters fished fresh and sustainably straight from a pristine ocean and cooked in front of them is a unique experience for Chinese visitors," she said.