If you’ve been driving around Mandurah and surrounds recently, you may have seen Mandurah’s own Christina Morrissy and a television crew from Channel 9’s Destination WA filming some of our key tourism attractions.
MAPTO contracted the show to produce four stories, featuring ‘the new Mandurah’, a day-trip itinerary, food and beverage experiences, and our unique wetlands. As part of the deal, we have the rights to use the footage for ongoing marketing.
These Destination WA segments are part of a broader update of our digital assets library. Recent research showed locals and potential visitors alike don’t know a lot about what Mandurah and the broader region has to offer outside of water-based activities.
As the saying goes, a picture tells a thousand words and this project will help us show how attractive and diverse Mandurah is.
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By June next year, we will have an updated library of high-quality still digital images and video and drone footage, which can also be used to show Mandurah and surrounds as a great place to live, work, invest and visit.
We have recently received some encouraging tourism results. More than 2.8 million people chose Mandurah and the Peel region as a day trip destination in 2017/18, half a million more than the year before.
We also saw a big increase in the number of nights international visitors stayed in our region over the same period - 85,000 more nights than the year before at 578,248 nights in total.
These are positive signs that the tourism sector in Mandurah and the wider region is on the up, but there’s still work to do.
I’m certain our digital assets library will prove to be a welcome addition to our marketing toolkit and I want to acknowledge that it has been made possible by a Royalties for Regions grant through the Peel Development Commission, and the support of the City of Mandurah, Shire of Murray, Shire of Waroona, Shire of Boddington and Shire of Serpentine Jarrahdale.
One of the things I love about this industry is that everyone can make a difference, right down to every community member who, simply by being friendly and offering a smile, becomes a tourism ambassador.
We live and work in such a beautiful, unique and inspiring part of WA and I’m so pleased we will finally be able to show it off to the rest of the world.
Karen Priest is MAPTO chief executive.