Beer and wine used as Mandurah and Peel tourism tool

Bottoms up: Craft beer and wineries are being used as a tourism drawcard for Mandurah and the Peel region. Photo: Supplied.
Bottoms up: Craft beer and wineries are being used as a tourism drawcard for Mandurah and the Peel region. Photo: Supplied.

The promise of top-quality beer and wine is being used to attract tourists to Mandurah and the Peel region, with a new trail highlighting the area’s brewers and wineries.

The Peel Craft Beer and Wine Trail has been developed by Mandurah and Peel Tourism Organisation (MAPTO), with funding provided by Tourism WA.

Tourism WA research shows four out of five visitors to the state are interested in food and beverage tourism.

MAPTO chief executive Karen Priest said the trail features seven of the Peel region’s top offerings and the focus is providing an authentic local experience.

“Tourism regions that have a lot of food and beverage experiences to offer can seem overwhelming to visitors, they just don’t know where to start” she said.

“In developing this trail, the idea was to work with local businesses to narrow down the offerings and make them more accessible by creating a trail showcasing the Peel Region’s best locally produced beverages.”

After consultation with local businesses and planning, a trail map has been developed.

This shows visitors how to get from place to place, transport options available, food offerings and general information about the region.

The businesses that make up the trail are Three Rivers Brewing, Peel Estate Wines, White Lakes Brewing, King Road Brewing Co, Millbrook Winery, Drakesbrook Fine Wines and the Skipworth Wine Company.

“We will continue to work with Tourism WA to promote the trail through marketing and distribution of the trail map,” Ms Priest said.

Trail maps are available at Peel Region visitor centres, at the participating wineries and breweries or by clicking here.