MAPTO encourage tourists to do winter in the Peel region

Targeting the Perth market, the aim of the campaign is to increase awareness of Mandurah and the Peel region as the ideal destination for day trips and short stays.

MAPTO chief executive Karen Priest said they have been working with local businesses and events to promote special offers to drive visitation during the traditionally quieter winter months.

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“The results of our recent consumer research showed potential visitors and local residents alike really don’t know enough about the region,” Ms Priest said.

“There are lingering perceptions that there’s not much to do outside of crabbing and boating.

“The good news is the research also showed that when people are told how diverse the Peel region is, they are much more likely to visit here, or recommend it to family and friends.

“This campaign is a part of the strategy to re-educate the Perth market on what Mandurah and the Peel region has to offer and create pride in locals to become advocates.”

Using the tag line “Take yourself out of the ordinary this winter”, the campaign highlights the experiences that can be enjoyed in the cooler months, with an emphasis on how close they are to Perth.

“Winter in Mandurah and the Peel region offers stunning green landscapes, glistening forests, flowing rivers, misty mornings to enjoy cosy cafés, tasty reds, hearty country meals by open fires, white water rafting, mountain biking, bushwalking, school holiday activities and winter events,” Ms Priest said.

“I’m encouraged to see so many local businesses get on board with the campaign, and there’s still time for others to join.

“It’s free for local businesses to be a part of this campaign through promotion of special deals or offers, winter events or donation of prizes for competitions.”

For more information on how to be involved call the MAPTO office on 9534 7515.

For more information on the ways to experience winter in Mandurah and the Peel region go to letsdowinter.com.au.