Opposition deputy leader Julie Bishop has called on Liberal party members to spruik the feminine and caring credentials of leader Tony Abbott, dedicating much of her lengthy speech to him as the party prepares for an election at any time.
Addressing the WA state party conference in Perth, Ms Bishop emphasised Mr Abbott was surrounded by women, listing his female relatives and close colleagues.
"Believe me he gets plenty of advice and takes plenty of advice on the way women see the world," she said.
"We have a responsibility to tell people who Tony Abbott is.
"There's so much more to Tony (than politics)."
Ms Bishop said the country was ready for new leadership and the Coalition had been blessed with the worst federal government in history.
Labor comments that "vested interests" were attempting to dominate the political debate in Australia, threatening democracy, were wrongly directed towards mining magnates, she said.
"It's not the mining entrepreneurs ... (They) take the resources and develop projects and create wealth and job opportunities for thousands and thousands of Australians across this country," Ms Bishop said.
"The real threat to democracy are the union officials ... the faceless men behind the Australian Labor Party.
"There is something very rotten at the core of parts of the union movement and that corrupt culture is infecting the Australian Labor Party.
"It's this lack of moral compass that enables Labor members to believe that it's ok to break promises, that it's ok to tell lies, that dishonesty is fine and that backroom deals are an acceptable code of conduct, and Julia Gillard is the standard bearer for that culture."
Ms Bishop said the Prime Minister's long list of broken promises, with former speaker Harry Jenkins and Independent Andrew Wilkie and on issues such as the carbon tax, was evidence of "hypocrisy heaped upon dishonesty".
She summarised the government's "litany of failings" in areas such as border protection, defence, the pink batts program and live cattle exports.
"The most grievous is a failure of handling the budget through an orgy of spending," Ms Bishop said.
"They've spent the savings and gross debt in this country has gone from zero to $230 billion and they have no plans as to how to pay down that debt.
"It seems to be the lot of Liberal National governments to come in and fix the mess of Labor governments."
Ms Bishop said the government's record shone a good light on former sacked prime minister, Gough Whitlam.
"It's not often we come across a government as bad as this one. For that we can be greatful," she said.
"Gough Whitlam can take comfort in the knowledge that never again will he be referred to as Australia's worst prime minister."
She suggested Treasurer Wayne Swan's references to Bruce Springsteen as his inspiration showed he was preparing to take over as prime minister.
"I think Julia Gillard should watch out, Wayne's putting his hand up," she said.
"Wayne is after Julia's job. You heard it here."